You didn't start this business to run the sales team forever. PLAYBOOK Sales Partners brings structure, accountability, and a proven process to your sales organization, delivering senior sales leadership without the cost of a full-time executive.
Schedule an Appointment →Or reach out directly: [email protected] | 1.585.233.5517
What We Do
This is for the owner who no longer wants to run the sales team. Who never wanted to. For the owner frustrated with flat growth, who doesn't know how to fix it. For the owner spending too much time in the business and not enough time on it.
PLAYBOOK Sales Partners is a fractional sales leadership practice built on SalesQB's codified methodology, a structured approach that helps small and mid-sized businesses build stronger, more predictable sales performance. We separate the work of selling into three distinct functions: lead generation, lead nurturing, and closing, and bring the discipline, coaching, and accountability of an experienced sales leader to each one. The result is senior-level sales leadership at a fixed, predictable monthly cost, scaled to fit your business.
How We Help
Built on SalesQB's six-step Roadmap to Guaranteed Growth™ framework.
Lead Generation
- Structured prospecting cadences instead of ad-hoc outreach
- Activity tracked consistently and adjusted based on what's actually producing results
- A repeatable approach your team can sustain without you managing it day to day
Sales Process & CRM
- A defined, repeatable sales process mapped to how your business actually sells
- CRM setup and cleanup so your pipeline data reflects reality
- Technology used to cut friction and cost, without adding more steps
Sales Performance
- One-on-one coaching built around live deals, not a generic training program
- Mentoring focused on closing specific, identified skill gaps
- Pipeline reviews that catch problems before they cost a quarter
Accountability & Reporting
- A pipeline model that shows exactly where deals stand, replacing guesswork
- Weekly accountability built into the regular management cadence
- Reporting built for owners who don't have time to dig for it
About Andy
Andy Wiener brings 33 years of sales and commercial leadership experience, including more than $225 million in combined direct and team-led revenue with clients such as Johnson & Johnson, Panasonic, Xerox, New Era Cap, Research In Motion, and Nintendo. As a Fractional Sales Leader utilizing the SalesQB framework, he works with business owners throughout Western NY, The Finger Lakes, The Southern Tier and Central NY who want experienced sales leadership without the cost of a full-time executive. His approach is rooted in servant leadership and coaching, with accountability, clarity, and consistency applied to sales performance.
"What I actually do with a team on any given day is informed by those thirty-three years, not constrained by a firm or standard script."
Above the annual revenue target, for a sales team Andy built and led.
Average global wallet share won for a major client account, growing from zero to as high as 100% in individual markets.
Client Results
"I used to get frustrated about all our missed opportunities, whether it was salespeople blowing a deal or just never having the time to get around to all the work that needed to get done. Now my salesQB handles everything for me. Sales are up, and my stress is way down."
– Mike Kuepper, Party DirectAdditional client testimonials will be added as engagements are completed.
Frequently Asked Questions
What does a Fractional Sales Leader do?
A Fractional Sales Leader provides senior-level sales management, coaching, and process on a part-time basis, giving a growing business the leadership it needs without a full-time executive salary.
How is this different from hiring a full-time sales manager?
It gives you experienced leadership at a fixed, predictable monthly cost, with the flexibility to scale the engagement as your business grows.
How do we get started?
Schedule a free discovery call. We'll talk through your current sales process, your goals, and whether a fractional approach is the right fit. No cost, no obligation. From there, a best practices audit is available as a paid next step: a detailed look at your sales process and where it's costing you the most.
Is PLAYBOOK Sales Partners part of a larger network?
Yes. PLAYBOOK Sales Partners operates on the SalesQB framework, a system built for managing smaller sales teams.
Stop running sales. Start running your business.
Ready to talk?
Schedule an Appointment →Or reach out directly: [email protected] | 1.585.233.5517